Are you a business owner trying to re-establish your online presence? Or perhaps you’re a new business owner needing to establish an initial launch with a solid digital marketing plan?
If you own a business then you know how imperative it is to be active online. But who has the time to figure out where you need to be and what you should be doing?
No worries, we’ve got you covered. We’re going to walk you through step by step what you need to do to re-establish or even establish your web presence. Keep reading to learn the ten steps you need to take, and how you can keep them up, even while running your successful business.
Step 1. Be Active
If you’ve stepped away from your online community for some time, then the first step in re-establishing your web presence is to be active. Answer questions in forums and in social media groups. Post regular updates about your business, especially if you’re re-launching your business as well. Make yourself visible. This can be through media appearances, press releases, or simply engaging with your audience.
Step 2. Create Value
As you engage with your audience, you will naturally find yourself answering questions about topics in which you’re an expert. Take note of the most frequently asked questions and have content that provides real value to help answer these questions.
Your target audience will take notice of you when they see you participating, solving problems, and enriching the conversation.
Step 3. Build Your Community
From your email list to your social media platforms, you need to build your online community.
Whether you’re familiar with the concept of Kevin Kelly’s 1,000 true fans or not, this model still stands true in the idea that you need to create a community of followers who love what your business is creating.
Regardless of what you’re selling, whether it be physical products, digital products, or your services, you need to build your community. Seth Godin, Marie Forleo, Ash Ambirge, and other influencers have all highlighted this model of building community to establish your online presence.
Step 4. Create a Freebie
The number one way to build your community is still to offer your audience a freebie. Find your people’s biggest pain point then create an enticement product that will quickly resolve the problem. Then offer the solution everywhere to everyone. Your target market will identify themselves by deciding if they want that freebie to solve their number one problem.
Step 5. Create or Update Your Web Presence
In today’s digital marketing age you must have an active website for your business to be competitive. If you’re nervous about creating your own website, you can hire a professional designer to help you.
To read the five phases of website design, you can read about our design process here. If you want to build or update your website you will want to pick a quality theme that is SEO-friendly as well as mobile-friendly.
Mobile traffic can not be an afterthought these days. More than 50 percent of all traffic will visit your website on their mobile device. Your website must offer a great user experience across all devices.
Step 6. Learn SEO Best Practices
Once you create or update your website you will need to tackle search engine optimization (SEO). SEO can be difficult to learn, however, the basic best practices revolve around creating great content that answers your audiences’ questions.
So if you didn’t skip steps one through three, then you should have plenty of content ideas and market research already done. If you’re looking for help there are experts that can provide valuable advice to help you get your website up to page one of the search engine results pages.
Step 7. Produce Content
Whether you’re creating content for your website or for your social media accounts, you need to produce content consistently in order to re-establish your web presence successfully. As you’re learning about SEO in the step above, you’ll learn about guest posting. You will do this by building relationships with other online businesses.
Step 8. Develop Relationships
The online world is all about building relationships. It might seem counterintuitive as you’re alone working on your computer. But you need to build relationships with your readers and community. It’s also important to build relationships with other online business owners. Authentic, reciprocal relationships are key to helping each other as you launch products and grow your market.
Step 9. Create Systems
Creating consistent content may have you crying, Writer’s Block. Establish a writing routine that consists of a time, a place, and a word count. Even if you write (or type) blahblahblah for twenty minutes three days straight, you kept with your routine. Trust the process and the words will get beyond two syllables in no time flat.
Step 10. Automate the Whole Process
Once you’ve built up the steps above and created systems to help improve efficiency, you’ll want to automate the process. Many of these steps require on-going effort and attention. However, they also tend to be lower ROI tasks (which might be why you took a break from engagement and now need to re-establish your web presence). So, you need to automate your systems as much as possible to ensure consistent and helpful engagement online.
Build Your Online Brand With This Quick Start Guide
We’ve given you the ten steps to establish your web presence as a business owner. You now have the framework to create your community and sell your products or services.
Through systems and automation, you can fully utilize the internet to scale your business and take your success to the next level.
Your people, tribe, target audience, however you identify them, are online every day and so your business needs to be visible and active through digital marketing too, every day. Starting now.
If you would like more information on hiring experts to help with these steps, schedule a free consultation today by submitting a project-inquiry. This is what we do every day to help business owners just like you improve their digital footprint so you can focus on what you do best – running your business.